welcome into Viktor & Rolf House


Wow. If you've never been to the Dutch designers' Viktor & Rolf Boutique in Italy, it's quite unusual. The entire store is designed upside-down.

That's right, the floor is on the ceiling, the ceiling on the floor.

The outside window displays have chandelier's sprouting from the floor and even their store signage on the windows is upside-down.

The only thing right side up are the clothes and prices, of course.

It's really amazing as you'll witness by the following photos.


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